Work and experiments.
We're early. Rather than a list of clients, here's a concept we built to show how we think.
Keus Smart Home
The challenge we explored
Smart-home ads tend to look alike: premium visuals, a list of features, a lifestyle. But when we looked at what people actually worry about before buying, features weren’t the concern. They wanted to know: Will it break after installation? What happens after the sale? And what will this cost for my home? They want a rough number immediately, not after a sales call. We turned that insight into a story, “Test Your Absence,” built on the bond between a child and an elderly parent. Then we carried that story from an ad film into an interactive experience.
The thinking
The biggest concern wasn’t features, or even price. It was what happens after the sale. So the experience doesn’t open with a spec sheet. It opens with an emotional story, then asks the visitor questions, shows the difference the product makes for them, and answers the concerns people have before they have to raise them.
What it shows
- How a campaign story can decide what a visitor explores
- How different choices can lead to different next steps
- A working demonstration of our approach
What it doesn't show
Sales, conversion or lead-quality results. It was built as a concept.
More experiments will be added here as they're ready.
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